FINIS, Inc., a worldwide leader in technical swimming development, is proud to announce its sponsorship of Swimming World’s editorial coverage of the 2016 Rio Olympic Games.

Swimming World will have boots on the ground in Rio to cover the 2016 Olympic Games. A team of reporters and photographers will be posting stories, photos, interviews and audio clips from all aquatics venues.

Pre-coverage has already started, with dedicated links to schedules, video streams, team rosters and athlete entry lists on Swimming World’s Olympic landing page. Swimming World will be posting psych sheets, heats sheets, daily previews, event-by-event stories and recaps on a daily basis throughout the Games. All content will be driven to social media. Super fans can download Swimming World’sFREE preview issue to get the latest insights into all the upcoming Olympic action.

For those who want instant notifications of breaking news, download Swimming World’s new FREE app for iOS and Android devices.

“I have always been impressed with FINIS and their aquatic culture. Having FINIS partner with Swimming World to bring the chlorine to your screen is a perfect match of two dedicated entities devoted to the sport,” said Brent Rutemiller, CEO and publisher of Swimming World.

On Swimming World’s Olympic landing page, you can find exclusive video content featuring FINIS products and swim tips.

“Swimming World has long been one of the world’s best sources for aquatics news,” said FINIS CEO, John Mix. “We are excited to be the official sponsor of their Rio coverage and can’t wait to follow the fantastic storylines that they will bring forward from these Olympic Games.”

The 2016 Olympic Games begin Friday, August 5, and run through Sunday, August 21.

About Swimming World

Swimming World is the brand name owned by Sports Publications International (SPI). SPI is a multi-media corporation that publishes print, digital, audio and video content through multiple platforms.  Swimming World’s staff takes pride in being the world’s leading independent resource for aquatic news.  SPI publishes 40 magazines a year;  12 Swimming World Magazine print issues, 24 Swimming World Biweekly digital issues, and 4 Swimming Technique digital issues.  You can see all of Swimming World’s publications when you visit the Swimming World Vault.  Swimming World Magazine is the only independent publication devoted to aquatics.  It was first published in 1960.  In 1997, SwimmingWorld.com became the first website dedicated to aquatic sports.  Today both remain “The Most Trusted Source for News, Training, Technique and Lifestyle”. Swimming World Magazine is endorsed by the American Swim Coaches Association (ASCA), Australian Swim Coaches and Teachers Association (ASCTA) and is the official publication for the College Swimming Coaches Association of America (CSCAA) and the National Interscholastic Swimming Coaches Association of America (NISCA).