FINIS, a leader in technical swimming equipment, has teamed up with The Factory Agency and Hans Rosenwinkel, highly acclaimed Director to launch an awe-inspiring “Redefine Limitations” campaign featuring 2012 Paralympic Champion, Mallory Weggemann. The digital and print campaign captures a small glimpse into Weggemann’s daily life, as she sets her sights on the Rio 2016 Paralympic Games.

Weggemann’s swimming career has been storied with unexpected twists and turns, and 2014 has been no different, as she has been recovering from a severe arm injury throughout most of the year. Even with large and small setbacks, Weggemann has continued to “Redefine Limitations” and push forward to overcome seemingly impossible obstacles. Highlighted by gold and bronze medals at the 2012 Paralympic Games, Weggemann has high hopes and expectations for the Rio 2016 Paralympic Games.

FINIS has been a proud sponsor of Weggemann over the past year, and has been truly inspired by her ability to continue redefining her own limitations. Weggemann’s story is an incredible one, but everyday individuals around the world experience small and large setbacks of their own. By capturing and sharing a piece of Weggemann’s story, as she works to make her comeback in the pool, FINIS hopes that others can be inspired to “Redefine Limitations” and achieve their own goals by overcoming seemingly impossible obstacles.

Next up for Weggemann, is the Minneapolis Grand Prix November 20th – 22nd, where for the sixth year in a row, Weggemann will further the Paralympic movement by raising awareness to Para-Swimming within the USA Swimming community.

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