PHOENIX- Swim coaches of all levels embrace the snorkel as a necessary training tool that has numerous benefits, including breathing assistance, balance and improved head and body position. First developed by the co-founders of Finis, CEO John Mix and Olympic Champion Pablo Morales, their center-mount snorkel for competitive swim use was an adaptation from the sport of fin swimming (first world championship, 1976). Their initial version was made of ABS sprinkler tubes and molded head bracket. Two early adapters were Stanfords Richard Quick and Cal’s Nort Thornton. While today there are many snorkel brands, FINIS still leads the category, and that piece of equipment remains the company’s “most broadly used product” says Mix.

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